SEO is an acronym for Search Engine Optimization and is involves the strategies, techniques, and tactics used to increase the number of visitors to your website by ranking highly in the search pages of search engines such as Yahoo, Bing, and Google. While it may seem a simple task, it’s a highly complicated process that involves knowing how links to your site work, search engines’ behavior, the importance of keywords, and the ability to use tools to track and measure a successful SEO campaign.
Essentially, SEO falls under technical marketing functions and is the single most crucial factor in driving natural or organic traffic to your website. Inorganic or unnatural traffic refers to paid online advertising and is a different beast entirely. The good thing about SEO is that it can increase traffic without paying for online advertising if done correctly. SEO requires an extensive breadth of information about how search engines work and can be a daunting task for an individual blogger or a business owner to take on all their own, so it’s widely accepted to hire an SEO expert to guide your company’s online presence. However, there are a few things that one can do right from the start to set the foundation for good search engine optimization.
Begin thinking about SEO from the start of your website
It’s 1000% easier to implement SEO from the start than to go back through and optimize a site after it has been built out. Whether you’re building your site or having a web development company do it, inquire about SEO early on to save headaches down the line.
Choose a good URL
You want a stable, searchable URL to begin with and a preferable one with your #1 most important keyword in the URL. For example: If you have a company that sells lumber, the website with the name www.Karkauer&Company.com, it will not rank as high as www.KarkauerLumber.com simple because it already has the world lumber in it. This may seem like a basic rule of thumb, but it’s surprising how many individuals don’t get this right. Once you have an established website, it’s nearly impossible to go back unless you start over, ultimately from scratch.
Pick a good title for your home page
One of the most essential on-page things you can do for your site is to pick a search-engine-friendly title. The good news is that the title can be changed if needed, but you want to use this all-important part of your website to drive traffic with 2-3 industry-specific keywords.
Create a Sitemap
This is an essential step in creating a website and involves creating a page that contains all your other links so they can be easily found or crawled by search engines.
Avoid keyword stuffing
Early on in learning about SEO, you realize how important keywords are, and there tends to be a tendency to overdo them. Overuse of keywords can cause detrimental effects to your website’s search rankings, so “stuffing” is to be avoided altogether. How many times can you use a keyword without getting penalized? About 15-22 instances of the same keyword, according to most SEO practitioners.
Use content to your advantage
Content is King. By that, we mean that only good, desirable, and well-written content can genuinely take you to the number one spot in the search engines. Write well, often write, use internal and external links, and use keywords in your content.
So there you have it: a minimal introduction to what SEO is and a few initial tips to get you started. If you have additional questions about your SEO, please contact your local SEO agency to find out more about how you can improve your rankings.
After your new website design is all finished and you are ready to launch, there are still several matters to attend to, and the #1 most important is to tell all the major search engines that your new website is ready for the world to see! Don’t skip this important step! You need to index your site to tell the search engines that your site is up and running and that the search engine can send out “bots” to comb your site. You can envision bots as algorithms that comb over all the digital information on the internet to create a library or map of pages on the internet.
The entire process of indexing a new website with search engines is as simple as finding the right submission sites and posting your URL, and should only take you about 15 minutes to do. If you have your website built by a professional website design firm, they should take care of this for you. In this blog, we’ll discuss how to get your website indexed on Google, Bing, and Yahoo Search, as well as supplying you with all the links.
Indexed on Google
With Google being the most popular and frequented search engine with over 1 billion searches a day, it should be your first stop. Go to the Google Web Search Console and enter your URL and click submit “request.” That’s it! Check Google search engine off your list of major search engines to index your site. You can expect Google’s search bots to take 1-4 weeks to index your brand new website.
Indexed on Bing
The same process can be followed for Bing’s search engine. Go to the Submit your Site to Bing page and plug in your URL. You’ll get a nice message saying: “Bing will come and visit your site soon.”
Indexed on Yahoo
When you go to the Yahoo Submit Your Site page and click “Submit your site for free,” it will redirect you to sign up for an account with Bing…which then requires you to have a Microsoft Account. So, if you don’t already have these specifically set up for your business, this is a good time to do them while ensuring that you save your usernames and passwords because we guarantee you’ll forget them later when you need them. Getting into Bing webmaster is an entirely new subject matter that we’ll cover in a later post.
Setting up Webmaster accounts for each of these search engines will provide you with meaningful tools to help maintain your website’s health and help promote the website on the specific search engines. While it’s not always necessary to submit your new website to search engines manually, it never hurts.
In addition to utilizing the most advanced website indexing and web development tools in the industry, our services can help your site become discovered by search engines. Additionally, we can show you how to improve your overall search enginee rankings and fix common problems between your domain and search engines.
Assimilation Software will add your sitemaps to the auto-discovery directive, robots.txt, to ensure that all search engines automatically know about your sitemap.