Building Strong Keywords and Phrases

Building Strong Keywords and Phrases

In today’s world, we rely heavily on information from our Internet of Things. We ask our telephones, computers, and cars any number of queries daily. In developing your business site and daily life, it is evident that keywords are essential. A few ways to use Search Engine Optimization (SEO) information to build your site are following trending topics, researching other work similar to your topic, and building and incorporating solid keywords and phrases on your business website.

First, look for trending searches. Services such as Soovle, Google Trends, and Keyword Tool Dominator allow a glimpse at the most popular current topics trending on the internet. Results can even be narrowed down by region or time and compared. Providing next word and phrase suggestions, the information audiences are looking for most is revealed. This will buff up your subject matter as well as keywords.

Second, research similar content’s keywording. Services like Wordtracker Scout, Moz Link Explorer, and Keywords Everywhere will allow you to quickly scan or search other page’s keywords. For instance, uncover the terms on sites you reference in your work. You are likely to learn synonymous terminology to apply. Maybe you can even learn a word or phrase brand new to you!

Third, build critical phrases that will help your content stand out among the crowd. A more specific or “exact phrase” search will lure in your targeted audience. Sites including KeyIn, AdWord & SEO Keyword Permutation Generator, and SEOBook allow users to place numerous chosen words into different columns. Using these tools will allow all possible word orders will be shown. Not all of them will work, so the work here is weeding through the options and picking the best phrases formed.

Utilizing SEO information is a great way to increase the quantity of your traffic and the quality. Providing your audience with a diverse yet particular array of key terms will grow your reputation online. Stay topical, look to the competition, and mix your language up a bit. Look for tools and methods for keyword creation online. There are tons of various sites available to help inspire keywords and phrases, allowing you to rise in search results. Some are even FREE to use!

What is SEO?

What is SEO?

SEO is an acronym for Search Engine Optimization and is involves the strategies, techniques, and tactics used to increase the number of visitors to your website by ranking highly in the search pages of search engines such as Yahoo, Bing, and Google. While it may seem a simple task, it’s a highly complicated process that involves knowing how links to your site work, search engines’ behavior, the importance of keywords, and the ability to use tools to track and measure a successful SEO campaign.

Essentially, SEO falls under technical marketing functions and is the single most crucial factor in driving natural or organic traffic to your website. Inorganic or unnatural traffic refers to paid online advertising and is a different beast entirely. The good thing about SEO is that it can increase traffic without paying for online advertising if done correctly. SEO requires an extensive breadth of information about how search engines work and can be a daunting task for an individual blogger or a business owner to take on all their own, so it’s widely accepted to hire an SEO expert to guide your company’s online presence. However, there are a few things that one can do right from the start to set the foundation for good search engine optimization.

Begin thinking about SEO from the start of your website

It’s 1000% easier to implement SEO from the start than to go back through and optimize a site after it has been built out. Whether you’re building your site or having a web development company do it, inquire about SEO early on to save headaches down the line.

Choose a good URL

You want a stable, searchable URL to begin with and a preferable one with your #1 most important keyword in the URL. For example: If you have a company that sells lumber, the website with the name www.Karkauer&Company.com, it will not rank as high asĀ www.KarkauerLumber.comĀ simple because it already has the world lumber in it. This may seem like a basic rule of thumb, but it’s surprising how many individuals don’t get this right. Once you have an established website, it’s nearly impossible to go back unless you start over, ultimately from scratch.

Pick a good title for your home page

One of the most essential on-page things you can do for your site is to pick a search-engine-friendly title. The good news is that the title can be changed if needed, but you want to use this all-important part of your website to drive traffic with 2-3 industry-specific keywords.

Create a Sitemap

This is an essential step in creating a website and involves creating a page that contains all your other links so they can be easily found or crawled by search engines.

Avoid keyword stuffing

Early on in learning about SEO, you realize how important keywords are, and there tends to be a tendency to overdo them. Overuse of keywords can cause detrimental effects to your website’s search rankings, so “stuffing” is to be avoided altogether. How many times can you use a keyword without getting penalized? About 15-22 instances of the same keyword, according to most SEO practitioners.

Use content to your advantage

Content is King. By that, we mean that only good, desirable, and well-written content can genuinely take you to the number one spot in the search engines. Write well, often write, use internal and external links, and use keywords in your content.

So there you have it: a minimal introduction to what SEO is and a few initial tips to get you started. If you have additional questions about your SEO, please contact your local SEO agency to find out more about how you can improve your rankings.